No doubt, Covid-19 has shaken the economy. The World Economic Outlook of the International Monetary Fund (IMF) estimates the cumulative loss in world GDP from 2020 to 2021 will reach around US $ 9 trillion.
Greater than the combined value of the German and Japanese economies. The crisis not only disrupts global markets, but also influences people’s lives, needs, priorities and spending behavior.
Under harsh economic conditions, consumers are becoming more sensitive to where and how they spend their money – for business, this creates a new set of challenges.
Consumer centricity, is a term that has been used since the 1960s, but has never been more relevant than in today’s business landscape.
In such an extreme environment, customers want more than just the best offer or the lowest price; they are looking for a reliable business, confidence, and trust in the brand they choose to do business with.
The ultimate goal for …Continue Reading